Smart-Phone Challenge

English case for the Dutch Data Protection Authority coming soon!

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Introduction campaign

Publisher Sanoma has a new product: tijdschrift.nl This app gives you and four others access to 75 top magazines for a low fixed price per month. We were asked to motivate people to apply for a trial subscription. With our introduction campaign we showed people the surprising mix of magazines you can make with tijdschrift.nl We created a campaign consisting of radio commercials, online banners, digital out of home, print and tv commercials.

TV Commercial - Blender

TV Commercial - Astronaut

Digital out of home

Put to the test

Heavy rain. Extreme winters. Aggressive cows. 20+ hour working days. Every day professional farmers are put to the test by farm life. Or are they? Maybe we do farmers more justice by turning things around... Every day farm life is put to the test by professional farmers! Farmers are not victims, they are challengers. And we at Dunlop are proud to be on their side! To salute farmers across Europe we created a film and spread it across the internet. In shops, on Dunlop's products and via social media we brought Dunlop's Purofort boots to the attention and showed farmers the specific benefits that help them to keep on putting farm life to the test.

Print

Print

Print

Instore

Instore

18 worden, snap jij het?

How do you motivate 17-year-old's to choose a health insurance? Well, Bewuzt (part of VGZ) did it with an old school direct mail piece, Snapchat, a lot of gamification and... us!

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The Manager

Big money. Infinite luxury. Glamorous lifestyles. Professional footballers seem to have it all. But for many less fortunate players things are worse than you probably can imagine. Think corruption, mental and physical abuse and less than minimum wages. And while footballers are normal employees, normal employment laws don’t apply to them. FIFPro, world players union, asked us to develop a campaign to activate fans and non-fans to order politicians and FIFA to step up and change laws in football.

To achieve our goal we brought the football world into the normal world. We did this with a series called The Manager. In 4 episodes we showed what would happen to normal employees if their manager would be allowed to treat them the way many footballers are treated. The series featured on our online campaign platform, where people immediately could sign a petition. Within a day we reached our goal: FIFA ordered FIFPro to take down the campaign and talk about better protective laws.

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Episode 1

Episode 2

Episode 3

Episode 4

Online petition tool

No Fake Stuff

Charlie’s Natural Soda is a soda without artificial additives. When they were about to hit the European market, they asked us to introduce it with a bang bigger than their budget. In line with other soda brands, we gave Charlie’s their own unique face to launch our No Fake Stuff (at least not in your soda) campaign.

In just 3 months time we grew Charlie’s fanbase from 4,000 to 50,000. Likes, clicks, shares and above all sales went through the roof as well. How we managed this? By adding game mechanics such as time slots, puzzles and competition to our campaign to trigger the right core drives of our audience.

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Share a pair by air

35 years ago farmers inspired Dunlop to develop Purofort. A unique material that packs millions of tiny air pockets together in one single pair of boots. Purofort boots are lightweight, more durable and provide farmers with optimal comfort and protection.

To thank their loyal customers in Europe and to celebrate Puroforts 35th anniversary, we created the Share a pair by air campaign. On our online platform farmers could send a virtual drone with a pair of Dunlop Purofort boots to a farmer friend anywhere in Europe. We also build a heavy duty 8-engine powered drone to deliver boots in real life. Our surprise visits to the farms also resulted in several intimate portraits which we spread on Dunlops social channels. The results? Over 20,000 positive interactions with farmers across Europe.

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